Here are some other interesting facts about Facebook usage: The photo and video-sharing social network saw its share of this demographic go from 15% to 27% in the same time period.
The Infinite Dial reports that the 58% of survey respondents in this age group who identified Facebook as their favorite social network in 2015 has shrunk to 32% in 2020. In comparison to other social media platforms, Facebook is the most popular amongst users aged between 12 and 34 years, although their US-based share of this demographic is most definitely shrinking. Somewhat surprisingly, its 25.5 billion monthly visits are bested by YouTube’s 34.6 billion and totally eclipsed by Google’s 92.5 billion. As of January 2022, Facebook boasts 2.74 billion active users – a number that grows with roughly 500,000 new users every day, or six new users every second.ĭespite its immense popularity, Facebook isn’t the most visited website in the world. It took Facebook only ten months to reach a million subscribers and only eight years to reach a billion. The company’s turbulent early days and continued association with epic controversies haven’t stopped it from achieving mind-boggling growth since its 2004 launch. While it can’t take credit for getting everything started, that honor goes to SixDegrees (RIP), Facebook is the social media juggernaut that not only showed the world what the internet can be, but also fundamentally changed the way humans interact with each other. Facebook – 2.74 Billion Active Usersįacebook is the undisputed heavyweight champion of social media platforms. It’s a metric that’s used throughout the tech industry as a key indicator of popularity, engagement, and growth.īelow is a graph depicting the top 15 social networking sites and apps as calculated by industry-leading provider of business data, Statista.Ī Closer Look at the Top 15 Social Networks 1. The metric we use to determine a social network’s size is “number of active users” – the total amount of unique users currently registered on the platform. The Top 15 Social Media Sites and Apps by Active Users Weixin/WeChat – 1.213 Billion Active Users Facebook Messenger – 1.3 Billion Active Users A Closer Look at the Top 15 Social Networks.The Top 15 Social Media Sites and Apps by Active Users.So, to help your brand with this crucial decision, Dreamgrow maintains this post: An up-to-date view on the movers, shakers, newcomers, and immovable monoliths that make up the social media landscape. Amongst these, “relative popularity” and “growth” are two of the most important factors. Sure, a particular social media platform may “feel right” for your brand, but we recommend that you take a bunch of other variables into consideration before making the leap. As is understanding other nuances relating to the platform’s growth.Ĭhoosing which social network your brand is going to focus its marketing efforts on is a very important decision, and one that shouldn’t be taken purely on a hunch. Knowing how deeply each of these platforms reaches into the global online community is critical to your company’s social media marketing strategy. The findings add new insights to the growing literature on apps and provide practical implications for their developers.Social networking platforms are locked in a never-ending game of musical chairs.Įvery year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social media’s most important leaderboard.Īside from these shifts just being “generally quite interesting” to industry watchers, they’re also super useful for savvy digital marketers. However, as apps mature, affecting the number of downloads becomes increasingly more difficult.
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Results from time-varying-parameter models estimated separately for free and paid apps reveal that gaining traction with users shortly after release seems critical and that app platform owners can be very influential in these early days. Using a unique data set of 979 newly released applications, acquired from a leading mobile analytics company and enriched with publicly available data, the authors shed light on the factors associated with app downloads during an app’s first year of existence. Yet, in this crowded space, only a small portion of apps can survive.
Since its emergence, mobile applications market has been attracting the attention of all kinds of businesses due to the lucrative opportunities apps offer and the market’s low barriers to entry.
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